Football Development Institute
The conference concluded

Football Club Management Conference | Wrocław 2023


Football Club Management Conference is an international educational event, dealing with aspects of management and development of professional football Clubs. We address absolutely crucial topic, because the Club is the most important stakeholder in the world of football, most strongly influencing the level of the whole sport. FCM Conference is a European series, has an unconventional character and a number of substantive distinctions that distinguish our conference from events with similar themes. The original concept for the management and development of the football Club, as well as the idea of implementing it into the context of the conference, create the “FCM Conference Identity”.

  • substantive foundations: "Football Identity of FDI" | "Club Development Model of FDI"
  • multi-year scenario | conference main theme | consistent narration | unified lectures by Experts
  • “Club Development Areas of FDI” | presentation of specific definitions, concepts, models
Main theme
Club Development Model
Closing of registration
05.06.2023
Conference date
19-20.06.2023
Duration
2 days
Author of the concept
Marcin Gabor
Maximum certification:
FCM Conference Level I
Education System of FDI
Selective education

Aplikuj

Initial information


Each FCM Conference has a main theme. The upcoming event has been given the motto “Club Development Model”. Elaborating a complex development model is a prerequisite for professional management of the Club, as well as making controlled progress. The transformation of the Club should begin with this step. And the quality of the transformation also depends on this step.

Football Club Management Conference is characterised by its complementary nature. In addition to the most important aspect of the event, namely the transfer of knowledge on the main stage and other content-related services, there will be the FDI Expert Hub. We are talking about a trade fair where exhibitors will be European Clubs and the entities that support their development. Furthermore, we have prepared a format of bilateral meetings between Clubs, as well as Clubs with external entities: to discuss cooperative projects. Club representatives will also be given the opportunity to arrange consultations with the FDI and to attend a business dinner.

We will open up the opportunity for all Participants to exchange experiences and make interesting contacts.

The content of the lectures, presentations and workshops will be delivered in two languages: English and Polish.

Football Development Institute

Football Development Institute is an educational, development and research institution in professional football, operating on the basis of its own “Football Identity”. The author of the “Football Identity of FDI”, the entire concept and the projects associated with the Institute is Marcin Gabor.

The main goal of FDI is to raise the level of football in Europe over the next dozen years. FDI realises its vision and goals on the foundation of the “Complementary Plan”. It includes four segments. The first is “Content-related Communication”, for the transmission of beliefs and original knowledge (professional content | publications | expert appearances). The second theme is called “Education of Specialists”. We deal with 15 Specialist roles using a variety of educational methods (conferences | online courses | certified specialist courses | advice | educational internships | mentoring programs). Another strategic priority is “Club Development” in the following areas: Club Management, Football Intellectual Foundations, Football & Management, Communication & Marketing, Finances, Legal & Licensing, Technology, Infrastructure, Psychology, Compliance & Integrity. In the context of Club development, we focus on four forms of support (advisory | content-related audit | development projects | “Complex Club Development” program). The last element of the strategic concept takes into account the thematic complex “Analysis & Research”, supporting the educational and development tasks (databases | research tasks | research projects | own analytics brand: FDI Analytics Lab).

Football Development Institute has the ambition to take over the role of the European Competence Centre.

Conference characteristics

CONCEPT | event in the conference series

Football Development Institute plans to establish a total of three conference series. FCM Conference is the first cycle, which is expected to have a premiere edition once a year. However, each edition (main theme) may appear in several countries. This can be compared to a theater production that shows the same play to different audiences.

SERIES SUBJECT | management and development of Clubs

FCM Conference deals with aspects of management and development of football Clubs. We address absolutely essential subject matter, because the Club is the most important stakeholder in the football world, most strongly influencing the level of the entire football. By educating Specialists, read: current and potential employees of Clubs, we simultaneously support the multifaceted development of Clubs.

MAIN THEME | “Club Development Model”

Each FDI conference has a main theme. The upcoming FCMC has been given the motto “Club Development Model”. The development of a complex model is a prerequisite for the professional management of the football Club, as well as making controlled progress. The transformation of the Club should begin with this step. And the quality of the transformation also depends on this step.

LEVEL | professional football

The target audience of the FCM Conference is individuals (football Specialists), Clubs and entities in professional football, as well as those who want to reach that level. All contents are intended for managing as well as developing professional clubs.

CHARACTER | international conference

The word “international” has several meanings in relation to FCM Conference. Our ideas as well as concepts are universal and can be used in any Club. Our Experts will come from different countries. And we also want to have an international guest list. We want to invite Specialists, Clubs and league organisations from all over Europe.

DURATION | 2 days (17 hours in total)

FCM Conference including FDI Expert Hub and FDI coordinated meetings of Club representatives lasts two days (all packages). But for the package VIP there is still an Introductory day. The Club package can count on the Introductory day as well as participate in one Bonus day. This results in a maximum of four days of gathering knowledge, exploring concepts, holding consultations and leading discussions.

LANGUAGES |  English and Polish

Our experts will give their presentations either in English or in Polish. And each participant can choose one of both languages, because we offer simultaneous translation in both directions.
Substantive distinctions

FCM Conference has a number of substantive distinctions that distinguish our conference from other events with similar themes. Our quality attributes:

  • part of the “Education System of FDI” | the possibility of continuing education
  • foundations || “Football Identity of FDI” | “Club Development Model of FDI”
  • multi-year scenario of conference series
  • main theme of single conferences
  • topics based on the defined “Club Development Areas of FDI”
  • consistent narrative
  • unified presentations by Experts
  • presentation of specific definitions, concepts, models
  • innovative form || character of presentations | project tasks | interactive participation
  • “Club Development System of FDI” | the possibility of starting collaboration

 

The analysis of substantive distinctions can be found in this article.

General schedule

FCM Conference is a complementary event. We present the structure of all components within the framework of general schedule.

18.06 | Introductory day

  • Tour of Tarczyński Arena Wrocław || Packages: VIP | Club
  • Business Dinner (meeting of Clubs officials with representatives of the Football Development Institute, Experts and Conference Partners) || Package: Club

 

19.06-20.06 | Conference days

  • CONFERENCE | EDUCATION || Packages: Regular | VIP | Club
  • FDI Expert Hub (exhibition of Clubs and entities that support development of Clubs) || Packages: Regular | VIP | Club
  • Individual meetings (with representatives of Clubs or entities supporting development of Clubs) ||Package: Club

 

21.06 | Bonus day

  • Individual consultations of Club representatives with the FDI || Package: Club
Detailed schedule

Below is the detailed schedule for the two conference days.

Day 1 | 19.06
09:00 | Participant registration (networking)
10:00 | Official opening of the conference
10:15 | "Club Development Model" | Marcin Gabor
"Club Development Model" | definition of FDI
Advantages generated by the "Club Development Model"
Presentation of the original "Club Development Model of FDI"
12:00 | Coffee break (networking)
12:15 | Risk management within the "Club Development Model" | dr. Leszek Bohdanowicz
The issue of risk in a football club
Risk management methods
Example of risk management in the "Club Development Model"
13:30 | Lunch break
14:15 | Legal protection of the "Club Development Model" | Dariusz Laszczyk
Securing legal risks
Legal prerequisites for the long-term Club development
Legal basis for the Club's independence
15:30 | The substantive foundation of the "Club Development Model of FDI" | Marcin Gabor
Presentation of the components included in the substantive foundation
Original examples of the practical content of the foundation
Complex impact of the substantive foundation on Club development
16:45 | Coffee break (networking)
17:00 | Intelligent finance in the "Club Development Model of FDI" | TBA (Speaker from 🇩🇪 Germany)
Classical budget structure
A budget structure designed for long-term development
The process of budget transformation
18:00 | IT systems in the "Club Development Model" | Achim Ittner
Presentation of the IT systems characteristics for Club management
Advantages provided by the IT system in the implementation of the "Club Development Model"
Practical demonstration of SAP Sports One in relation to the "Club Development Model of FDI"
19:00 | FDI Expert Hub (official visiting time)
Opportunity to learn about concepts and the way European Clubs work
Opportunity to obtain information on products and services of Conference Partners
19:00 | Bilateral conversations
Bilateral meetings of Club representatives (registered projects)
Meetings of Clubs with entities supporting their development
20:00 | Finishing the Day 1 of the conference
Day 2 | 20.06
09:00 | Official start for Day 2 of the conference
09:15 | Complex football concept in the "Club Development Model of FDI" | Marcin Gabor
Structure of the "Complex football concept"
Presentation of the correlation between the various elements of the concept
"Complex football concept" as a determinant of the Club's operations
10:15 | Role of the Sports Director in the "Club Development Model of FDI" | Marcin Gabor
Problems with interpreting the role of the Sports Director in European football
Specialist role as defined by the FDI
Presentation of the characteristics of the Sports Director role based on the FDI concept
11:15 | Coffee break (networking)
11:30 | Team squad planning (part of ongoing operations) | TBA (Speaker from 🇩🇪 Germany)
Substantive pillars in the process of team squad planning
The process of team squad planning and building
Use of data in the selection process
12:45 | Lunch break
13:30 | Psychology in the "Club Development Model" | Konrad Czapeczka & Rafał Malinowski
Efficient internal communication of the evolution process
Communicating decisions
Resilience among "managers of evolution"
14:45 | Long-term strategy in the "Club Development Model of FDI" | Marcin Gabor
"Concept of Club Strategy"
Profile of strategic goals
15:30 | Coffee break (networking)
15:45 | Work on the Club Strategy
Workshop form of working on the Club's long-term strategy
16:30 | Communication in the "Club Development Model" | (Speaker from 🇩🇪 Germany)
Standard communication of Clubs
Project of external communication based on the idea of FDI
Transformation of external communication
17:45 | Finishing the Day 2 of the conference
Narration

▶ Introduction

Let’s imagine that the conference room, the meeting place, as well as all the rest of the stadium space is the headquarters of our Club. Each person attending the event takes on the role of a Club employee. A new executive board has just been elected, which has taken the decision to make a new start for the last time and consequently to carry out the transformation to the Club of new format. Members of the executive board appear on stage, and additionally the heads of several departments and divisions, presenting their idea to the rest of the staff, seated in comfortable chairs. Both conference days simulate the beginning of a long-term process of Club transformation.

 

▶ Day 1

Elaboration of own “Club Development Model” (CDM) is the prerequisite for complex evolution of a football entity. For this reason, at the beginning we present the self-conceived “Club Development Model of FDI”. We are aware that the implementation of the model development process – which is a huge undertaking – involves various risks. This fact obliges us to diagnose potential sources of risk and find a way to effectively manage them within the framework of the CDM.

After analyzing the topic of risk, we deal with the setting up of a legal basis for the CDM, excluding certain types of danger, as well as supporting the transformation into a strong and autonomous Club. Aspects of risk and legal basis provide a very important background for the work on conceptual matters. In this context, we focus with the highest priority on the substantive foundation of the CDM, stimulating in parallel the understanding for wide impact of the developed pillars on the entirety of Club’s management and development.

The first stages of the evolution process are always two-pronged: implementation of the CDM with consideration of ongoing operations. We should operate no differently in the finance field. The decisive factor is the comparison of differences between the classical budget structure and the development budget structure. The latter is understood as the goal of financial transformation. To achieve the full benefit from the work described above, we need technological tools. Specifically, this means the IT system for managing the Club.

 

▶ Day 2

The next step determines our conviction that sporting sector is the most relevant development area of a professional football Club. First, we concentrate on the sports substantive basis, meaning the development of the “Complex football concept”, as well as the design of a multi-level correlation mechanism. Then we deal with the key factor of sports development and the multi-faceted evolution of the Club: this status in our CDM falls to the role of Sports Director, for which we apply a non-standard definition and a non-standard position profile.
Sports Director works from now on the basis of a much broader spectrum of operation areas and content scope, but only the initial stage of the transformation process still requires him to be fully involved in every phase of team squad building.

A flurry of responsibilities sometimes prevents us from pausing, but in the end we find – both Board Members and the Sports Director – time for reflection. Is our internal communication effective? Are we properly communicating decisions? And are we resilient enough to cope with misunderstanding and pressure? We are looking for answers and solutions. The psychological aspect is an extremely important complement to the conceptual work, to which we return again. It’s time to define a long-term development strategy, based on
the “Concept of Club Strategy”. We conduct the formulation of strategic goals from the perspective of the various “Club Development Areas”.

The final chord of the preliminary stage is before us. Changes in the executive board, the “Club Development Model”, the substantive foundations, visible adjustment of the budget structure, “Complex football concept”, a completely different interpretation of the Sports Director role, a clear strategy for the Club. We are facing a serious challenge regarding external communications as an important measure of CDM implementation.

Speakers | Experts

The implementation of a consistent conference narrative on the foundations of the FDI, which is one of the substantive distinctions of the FCM Conference, requires theunification of the Experts’ presentations. Following the FCM Conference principle, all lectures and presentations derive from the “Football Identity of FDI” and the “Club Development Model of FDI”, which are absolutely overarching factors. We compare the foundations of the FDI to the game organisation of the team (team tactics) on the pitch. According to the FDI beliefs, this is the most important, cardinal aspect of working with a team and a prerequisite for achieving a high level. The knowledge and competences of the Speakers are the “individual skills of the players”, applied to the implementation of the game organisation (team tactics).

Therefore, the selection of the suitable Experts (profile) is crucial, as is the appropriate preparation of each presentation. Our conferences do not feature random people on stage, nor can you find yourself on the conference staff by recommendation or by commercial path. Each Speaker has been personally observed by Marcin Gabor for many years, at one point inviting him to become an “FDI Expert”. In addition, the author of the FCM Conference concept spends a great deal of time in team content meetings and individually working out specific content, references to FDI foundations, and elements linking the individual presentations.

Marcin Gabor
„Club Development Model“ | The substantive foundation of the "Club Development Model of FDI" | Complex football concept in the "Club Development Model of FDI" | Role of the Sports Director in the "Club Development Model of FDI" | Long-term strategy in the "Club Development Model of FDI"
dr. Leszek Bohdanowicz
Risk management within the "Club Development Model"
Dariusz Laszczyk
Legal protection of the "Club Development Model"
Adrian Pietrzyk
Intelligent finance in the "Club Development Model of FDI"
Achim Ittner
IT systems in the "Club Development Model"
Philipp Kaufmann
Team squad planning | part of ongoing operations
Konrad Czapeczka
Psychology in the "Club Development Model"
Rafał Malinowski
Psychology in the "Club Development Model"
TBA (Speaker from 🇩🇪 Germany)
Communication in the "Club Development Model"
Mikołaj Zych
Presenter
Conference venue

Tarczyński Arena Wrocław is one of the most modern stadiums in Europe, distinguished by its distinctive facade, elegant interior design, and high functionality. On a day-to-day basis, the stadium is the venue for the Ekstraklasa matches played by Śląsk Wrocław. The arena can hold 42,771 spectators, and in the past has also hosted Euro 2012 matches.

Profiles of Participants

▶ Club representative

  • Owner
  • Supervisory Board member
  • Member of the Executive Board
  • Sports Director
  • Academy Director
  • Staff of the sports department
  • Head or employee of other departments (Strategy | Communication | Marketing | Finance | Legal | Internationalisation | Technology | Compliance & Integrity)

 

▶ Representative of federation (association)

▶ Representative of league organisation

▶ Expert

  • Club management and development
  • football aspects
  • communication
  • marketing
  • finances
  • legal
  • internationalisation
  • technology
  • psychology
  • compliance & integrity

 

▶ Educator

▶ University professor | sports management

▶ Student | sport management majors

▶ Other profiles

  • Football Player
  • Football Agent
  • Journalist
  • Interested in Club management
Participation packages

Regular

  • admission to all presentations
  • simultaneous translation | PL -> EN
  • entry to the FDI Expert Hub | exhibition of Clubs and entities supporting development of Clubs
  • Welcome pack
  • soft drinks | 2 days

Price: 250 euro

 

🔼 Optional services

➕ access the report of the research project | “The Role of the Sports Director in European football” | 149 euro

➕ access to recordings of all presentations | 149 euro

➕ reservation of a selected seat in the conference room | 39 euro

➕ snacks (2 days) | 49 euro

➕ lunch (2 days) | 79 euro

➕ lunch VIP (2 days) | 99 euro

➕ parking space at the stadium (2 days) | 39 euro

➕ Shuttle || Airport Wrocław -> hotel | hotel -> Airport Wrocław | 149 euro

➕ Shuttle || hotel -> stadium | stadium -> hotel | 149 euro

➕ logistic assistance (planning the trip to and from Wroclaw || transfer: hotel -> stadium | stadium -> hotel || organizing a tour of Wroclaw || logistic consulting) | 390 euro

➕ tour of Tarczyński Arena Wrocław | 29 euro

➕ accommodation in a 4-star hotel (18.06) | 129 euro

➕ accommodation in a 4-star hotel (19.06) | 129 euro

➕ accommodation in a 4-star hotel (20.06) | 129 euro

➕ accommodation in a 4-star hotel (21.06) | 129 euro

🟨 VIP

  • admission to all presentations
  • simultaneous translation | PL -> EN
  • entry to the FDI Expert Hub | exhibition of Clubs and entities supporting development of Clubs
  • Welcome pack
  • soft drinks | 2 days
  • snacks + lunch | 2 days
  • VIP Check-in
  • entry to VIP-Lounge
  • access the report of the research project | “The Role of the Sports Director in European football”
  • access to recordings of all presentations
  • tour of Tarczyński Arena Wrocław

Price: 399 euro

 

🔼 Optional services

➕ reservation of a selected seat in the conference room | 39 euro

➕ parking space at the stadium (2 days) | 39 euro

➕ Shuttle || Airport Wrocław -> hotel | hotel -> Airport Wrocław | 149 euro

➕ Shuttle || hotel -> stadium | stadium -> hotel | 149 euro

➕ logistic assistance (planning the trip to and from Wroclaw || transfer: hotel -> stadium | stadium -> hotel || organizing a tour of Wroclaw || logistic consulting) | 390 euro

➕ accommodation in a 4-star hotel (18.06) | 129 euro

➕ accommodation in a 4-star hotel (19.06) | 129 euro

➕ accommodation in a 4-star hotel (20.06) | 129 euro

➕ accommodation in a 4-star hotel (21.06) | 129 euro

 

🟦 Club

  • admission to all presentations
  • simultaneous translation | PL -> EN
  • entry to the FDI Expert Hub | exhibition of Clubs and entities supporting development of Clubs
  • Welcome pack
  • soft drinks | 2 days
  • snacks + lunch | 2 days
  • Shuttle || Airport Wrocław -> hotel | hotel -> Airport Wrocław
  • VIP Check-in
  • entry to VIP-Lounge
  • access the report of the research project | “The Role of the Sports Director in European football”
  • access to recordings of all presentations
  • tour of Tarczyński Arena Wrocław
  • bilateral meetings with representatives of Clubs | registered projects
  • individual meetings with entities supporting development of Clubs
  • consultation with representatives of FDI

Price: 499 euro

 

🔼 Optional services

➕ reservation of a selected seat in the conference room | 39 euro

➕ parking space at the stadium (2 days) | 39 euro

➕ Shuttle || hotel -> stadium | stadium -> hotel | 149 euro

➕ logistic assistance (planning the trip to and from Wroclaw || transfer: hotel -> stadium | stadium -> hotel || organizing a tour of Wroclaw || logistic consulting) | 390 euro

➕ accommodation in a 4-star hotel (18.06) | 129 euro

➕ accommodation in a 4-star hotel (19.06) | 129 euro

➕ accommodation in a 4-star hotel (20.06) | 129 euro

➕ accommodation in a 4-star hotel (21.06) | 129 euro